💡 Best ideas: Barça and the ball.
nutmeg fc #42
Working with a giant team, such as Barça, may seem easier, because it has a well-known brand, because it reaches a larger audience and because it has more generous production budgets. But the opposite is true. A bigger club has a bigger working structure and therefore involves more approvals, which often impacts on the final product. At the same time, the audience is bigger, but at the same time more diverse, so finding powerful insights that work for so many targets is more complex. What is relevant for local audiences is not the same as what is relevant for international audiences, for instance.
To launch its new shirt, FC Barcelona and Nike decided to go for a formula they had already tried: using the ball as a common thread and presenting local insights and visuals to the world.
And while it is true that this production is not bad at all, I think that the one from six years ago was more impressive in terms of art, sound and storytelling. It's one of those things that I say ‘I wish I'd done it myself’.
But I leave the two videos, so you can decide for yourselves which one you like more.