Toni Kroos is retiring.
But, despite what many think, it's not a cold footballer who is retiring, a player who does his job with skill and tidiness, but without feelings or passion. Without joy or sadness. As if nothing affected him.
Those who say that don't know anything, starting with the ones who made a NFT of Kroos and called it βIcemanβ.
Kroos is a guy who is not afraid to speak his mind and to stand up against what he considers an injustice or an abuse.
Heβs a romantic, a lover of old-fashioned football, who rejects the logic of marketing and, for example, does not change the design of his boots for a decade.
And, as if that wasn't enough, he has a sense of humour. And lots of it.
Kroos is seen as a cold person simply because he doesn't exaggerate. He says what he has to say, does what he has to do and gets on with it. He doesn't overdo it.
But, from time to time, he does act, as in this Audi branded content on Real Madrid that I wrote a few years ago.
Superheroes (Audi + Real Madrid).
Another time I worked with Kroos, we did a short interview with him in which he ended up talking about how he imagined his life after retirement. Now that retirement is a fact we'll see if he could really see the future.