💡 Idea(s) of the week: Things of a #10.
nutmeg fc #53.
This week I didn't see any creative ideas that surprised me, so I decided to bring you some creative off-the-field samples of Diego Armando Maradona just a few days after what would have been his 64th birthday.
Maradona (Guaraná Antarctica).
The mythical Brazilian soft drink brought some of its great stars to give Maradona a scare.
Translation.
Maradona: Gee, what a nightmare! I think I'm drinking too much Guaraná Antarctica.
Lalo Maradona's Revenge (GranDT).
Expanding the Maradona universe, we find his younger brother Raúl, A.K.A. Lalo, who also became a professional footballer, although far from Diego's stardom.
Lalo had a very brief stint with Boca Jrs, another with Granada and then spent his career between the Argentinian promotion, Canada and the USA pre-MLS.
But GranDT, a fantasy football game from Argentina, gave him the chance to achieve the glory of his older brother.
Translation.
Song: In the shadow of his older brother, he was born. He wanted the #10, they gave him a jerry can. He faced the adversity of never having dribbled a single cone in his life. As soon as El Lalo, El Lalo, made his debut, Boca fans chanted: Sell him, sell him. He was not a big deal on the pitch, El GranDT is his revenge.
Potrero (Coca-Cola).
Maradona's presence is omni in this Coca-Cola ad that doesn't mention him or show him, but doesn't need to.
The question remains as to whether there is a dark wink in this pseudo-Maradona's motivation when he is told that the prize for the winner is Coke.
Messi's celebration (Newell's Old Boys + Yamaha).
A few days after Maradona's death, Lionel Messi celebrated a goal by taking off his Barça jersey to reveal the historic Newell's jersey that Diego had worn during his brief spell with the Rosario club.
Although it was not an advertising strategy, the creativity of the celebration triggered interest in Newell's and its sponsor from that time, the Yamaha motorbike brand. Newell's quickly launched a replica of the jersey in question for sale.
Oliver Atom (キャプテン翼).
In 1979, Diego Armando Maradona won the U-20 World Cup in Japan. His talent aroused the Rising Sun nation's interest in football and, by the mid-1980s, he had already established himself as a cult figure. For this reason, he was invited several times to Japan and starred in various advertising campaigns. The most bizarre, together with his brothers Lalo and Hugo in the valleys of Catamarca.
The advertisements were not very creative, but the popularity of the Argentinean number 10 did inspired Yōichi Takahashi to create one of the most legendary characters in anime: Oliver Atom.
In an interview with the Spanish magazine Libero, Takahashi said: Maradona's work has had a great impact on Captain Tsubasa. Until I created Juan Díaz (an Argentinian ball genius), Oliver Atom was Maradona himself. Although Oliver was always more serious than Maradona (laughs).
