We bid farewell to this pouring rain of creative ideas with all the ones that have been recognised with a bronze at the Cannes Lions creativity festival.
With the ideas we share today, there have been a total of 29. A lot, yes, but I still wanted to share them so you can enjoy them when you have the time and, why not, send them to friends and colleagues.
Thanks for reading.
'Til it's done (CommBank Matildas).
A rallying cry for a football team in its own right, and not a women's team.
The sweatside of sponsorship (Gatorade).
The perspiration of football players is sponsored.
The social swap (Heineken).
The Old Switcharoo(ney)
Hotel La Argentina (TyC Sports).
Argentina wins the (word) game.
LaundroMatch (Heineken).
"Let's broadcast matches in a non-traditional medium" wins for the third time at Cannes 2024.
Imaginary squads (Itaú).
This idea didn't need artificial intelligence.
Match Saver (Gatorade).
"It's like Tinder, but better".
Be honest (Uber Eats).
David Beckham wins his third lion.
That Blaugrana feeling (FC Barcelona + Nike + Patta).
I en acabar, la gent Blaugrana.