💡 Best ideas: Cannes Lions Vol.6
nutmeg fc #38
We close the batch of silver winners at Cannes Lions with four very different ideas. There are jerseys, mix-ups, books and comas.
Tomorrow, we close this special edition with all the football-related creative ideas that received a bronze at Cannes Lions.
Heaviest jersey (New Balance).
To anticipate the leaks that happen whenever a football team is about to launch a new jersey, New Balance and Sao Paulo decided to do the leak themselves, but with a creative twist, which you'll have to watch the video to find out.
The funny thing is that Sao Paulo are not known for having very innovative jerseys in terms of design. In fact, they could be used to replace the Steven Seagal expressions meme.
The name confusion (A. L. M. A. + Racing Club).
Some things cannot be understood until they are experienced first hand. That is why Racing Club and the Association for the Fight against Alzheimer's Disease (ALMA) decided to make a modification to the jerseys of the first team.
Unfinished (EE).
Diego Armando Maradona, Johan Cruyff, Hristo Stoichkov, Zlatan Ibrahimovic, José Mourinho and even, for some reason, Mauro Icardi. All these footballers have their own published autobiography.
That former England footballer Ellen White published her own autobiography was hardly creative. But as the pages turned, the story she told turned out to be much bigger than that of a footballer.
What the football (Nike).
A man wakes up from a 25-year coma and his daughter brings him up to date with everything that has been happening in women's football to the tune of Nike.
An old trick to introduce a variety of new characters, both to the father and to the general public.