💡 Best ideas: Cannes Lions Vol.5
nutmeg fc #37
In this new issue of nutmeg fc we continue to share ideas that were awarded a silver lion at the new edition of Cannes Lions.
Today we go from testicular cancer to crisps and from beer to comedy, thanks to Ted Lasso and company.
Highlight your balls (Testicular Cancer Society).
Men don't want to watch videos that teach them how to do a testicular cancer self-test. But they love to watch other kinds of videos where men do touch their testicles.
It's not me saying it, it's the Testicular Cancer Society, that, for the insight and the clever use of media, took home a silver lion.
Chip Cam (Lay's).
I love this idea because I can't define what format it is. Is it PR? Is it a spot? Is it an activation?
I don't know, but it's pretty cool.
Congratulations also to David Beckham for his second lion and to Thierry Henry for his great performance.
Out of Home Matches (Heineken).
This idea is quite similar to iFood's Audience Delivery, but not as good. That's why this one won silver and the other one gold.
The funny thing is that both are from Brazil.
Basically, the two brands used non-traditional media (a food delivery app and digital billboards) to broadcast women's football matches that would otherwise have a smaller audience.
Ted Lasso: Fake Team. Real Partners (Apple).
We all know by now how successful the Apple TV series Ted Lasso was. Someone could say that he has been the biggest influence on football in the United States, until the arrival of Messi.
I wouldn't say that, but someone could say it. After all, people will say anything. You only need to go on Twitter to see for yourself.
Sorry, on X.
Anyway, the success was such that Richmond AFC (the fictional team in the series) ended up attracting real partners that any team in the world would envy and this was awarded at Cannes.