💡 Best ideas: Cannes Lions Vol.4
nutmeg fc #69
Thursday starts with the eternal battle between Adidas and Nike, now being fought in the Cannes Lions Film category. It continues with a challenger, New Balance, which seeks to break the formats from Brazil. And it ends with a declaration of love for football on the radio.
Let's get started!
Hey Jude (Adidas).
It had to be used and it was used. Hey Jude, by The Beatles, puts music to the new hope of the country of the eternal footballing blues.
The idea, with its nostalgic and hopeful tones, won a bronze in Film for its audiovisual execution, a gold in Etertainment Lion for Music for its soundtrack and a bronze in Entertainment Lion for sport for its theme.
Winning isn't for everyone (Nike).
The intro to this article is a bit misleading because the Adidas ad is a spot and focuses on one particular player, while Nike's is a full-blown campaign, but not just with footballers (Sophia Smith, Kylian Mbappe, Cristiano Ronaldo, Vini Jr), but with all the main athletes they sponsor.
And while they don't have the voice of Paul McCartney, they do have the magnificent Willem Defoe and a Nike speech that returns to the basics of athletes as unattainable gods, extraordinary beings who have something that neither I nor you will ever have. The result? Silver in Film, bronze in Film Craft, bronze in Outdoor and gold in Industry Craft.
Followers store (New Balance).
The iconic N brand once again wins accolades for a promotional campaign for the Sao Paulo jersey in Brazil. Last year, “The heaviest Jersey” took two silvers and this year, The Followers Store takes bronze in Outdoor, silver in Direct and bronze in Brand Experience & Activation.
Football Lover FM (So Foot).
A little love to finish and the implementation of the maxim: if you can't beat it (Valentine's Day), join it.