After reviewing the Grand Prix and South American golds at Cannes Lions, it's time to share the creative ideas from the rest of the world that were also recognised with a gold Lion.
We have one from Spain featuring Celta Vigo, one from the United States "starring" David Beckham and one from Germany, featuring the Euro 2024 draw.
Let's go!
Oliveira Dos Cen Anos (Celta).
Football clubs are also brands and, therefore, the Celta de Vigo centenary anthem by C. Tangana is branded content.
And, whoa, what a content.
It's hypnotic, addictive, spectacular, but hopefully not unrepeatable.
To watch for the next hundred years.
The world's most famous hand model (Stella Artois).
Stella Artois decided to go in search of the football marketing god, the future Sir David Beckham, to be the face of their rebranding.
However, they realised that the former Real Madrid and Manchester United star was so famous that he could end up overshadowing the beer. Luckily, they were able to fix it with a small tweak.
The Bigger Draw (Hamburg Marketing)
A few months ago, Hamburg had the honour of hosting the draw for the European Championship, which is currently being played in Germany.
It was a great opportunity to promote the city's charms.
The problem is that the sets in which the draws are held all look the same and show little of the city.
So they decided to replicate the draw in one of the most iconic spots of the city, the port, using massive containers.